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July 9, 2001



Stepcast's WishCast Wizard to be offered as a 5Click SME Commerce PlugIn Module

VANCOUVER, BRITISH COLUMBIA, July 9, 2001 -- Stepcast Interactive Ventures, Inc., a leading developer of Web services for the retail market, and, Inc, a leading provider of electronic commerce software solutions, announced today that 5Click will integrate Stepcast's universal wish list functionality with 5Click's SME Commerce solution and the 5Click Commerce Engine.

Stepcast's WishCast Wizard functionality provides businesses -- particularly the small- to mid-size retailer -- with an easy and affordable way to add wish list and gift registry functionality to an existing Web site on a hosted basis. Web-based wish lists and gift registries are currently used by a significant percentage of the Web's top shopping destinations as a tool to help improve customer relationships, attract new clients, and drive additional sales. Built on top of an open infrastructure, Stepcast's wish list enables the end customer to maintain one centralized wish list across an infinite number of retailers.

"We are extremely pleased to offer Stepcast's universal wish list technology to both our existing and future clients," says Tony Zaine, President, 5Click. "Not only does this give us another tool for our tool belt, allowing us to deliver the best possible product to our customers, but it provides our merchants with an affordable way to quickly and affordably attract new customers and drive sales further."

Stepcast's wish list functionality will be offered as both an Optional PlugIn Module to 5Click's SME Commerce solution and as a piece of add-on functionality to 5Click's enterprise class applications. The 5Click SME Commerce solution is a competitively priced, easy-to-use, e-commerce offering for small to mid-sized businesses. Based on the 5Click Commerce Engine, the solution is ideal for businesses that are looking to expand their operations to include electronic commerce yet do not wish to invest in network infrastructure, technical personnel, and the long development cycles typical of most online commerce solutions.

"Merchants who want to succeed online should take a serious look at 5Click's e-commerce solution bundled with the universal wish list module from Stepcast," says John Lyotier, President, Stepcast Interactive Ventures Inc. "With this relationship, we can help any retailer maximize their online potential, improve overall sales, and advance customer relationships."

5Click retailers who want wish list functionality added to their existing Web site are encouraged to contact their account representative. New businesses interested in learning more about 5Click's products and services should visit or call 1.877.478.6266.

Companies interested in learning more about Stepcast's partner program for eBusiness Solution Providers (eBSPs) are encouraged to contact Stepcast's business development group at

5Click is an electronic commerce software developer with applications servicing both small- to mid-sized and enterprise-level clients. 5Click has developed products that have been designed to provide companies with the ability to initiate, design and deploy an online e-commerce platform.

5Click is located in Vancouver, British Columbia and has over 50 partners worldwide promoting 5Click electronic commerce solutions. This includes Canoe/Netgraphe and Dominion Information Services.

Founded in 1999, Vancouver-based Stepcast Interactive Ventures is a leading developer of retail Web services for use by small- to mid-size retailers and other community portal and content sites. These services, which integrate with Stepcast's open gift registry infrastructure, allow the retailer or partner to attract new customers, strengthen customer relationships, reduce shopping cart abandonment, and significantly increase revenue.

Stepcast operates a hosted, universal gift registry infrastructure on top of which any business, Web developer, or e-commerce aggregator can easily and affordably integrate wish list or gift registry functionality with an existing Web site. As a result, the average small- to mid-size enterprise (SME) can better compete with the top shopping destinations that already offer such a service without suffering from unmanageable administrative and development costs.

To learn more about Stepcast Interactive, including investment and business development opportunities, please visit today.

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For more information, contact:

John Lyotier, President,
Stepcast Interactive Ventures Inc
Phone: 1.604.647.6635
Toll Free: 1.877.STEP.234 (783.7234)

Tony Zaine, President, Inc.
Phone: 1.604.801.6097
Toll Free: 1.877.478.6266

This release may contain certain forward-looking statements reflecting Stepcast Interactive Ventures Inc.'s current expectations in the retail Web services and e-commerce markets. Investors and potential investors are cautioned that all forward-looking statements involve risks and uncertainties, including, without limitation to, changes in market and competition, technological and competitive developments, and potential downturns in economic conditions generally. Additional information on these and other potential factors that could affect the success of Stepcast can be requested by sending an e-mail to

All trademarks or registered trademarks stated herein are properties of their respective owners.

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